5 Adtech VCs Reveal What Theyu00e2 $ re Looking For as well as What They Stay away from

.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech startups, the moment adapted to getting billions in equity capital annually, have actually reared nearly $360 thousand until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That stagnation results from market saturation, increased regulative tensions, as well as economical uncertainties.ADWEEK talked with five VCs that remain to buy adtech providers, in spite of these difficulties, about what they are trying to find and what they prevent. Probably unsurprisingly, these capitalists are targeting chances in privacy-focused technologies and also industry-specific places like linked TV.